A little sass, a little help.

It’s true: Australians have more fun.

To show the helpfulness of Google Search and Google Maps, we created a Director Mix campaign in YouTube that dynamically assembled an ad combining copy, video footage, and sample UI to give a result that felt ultra-relevant to the user. What’s below is a small sample of the dozens of combinations we were able to create this way.

We also got to put in lots of silly animals and ridiculous children. Always a plus.