Google Play

Google Play

Roles: Concept Creator, Lead Creative, Scriptwriter, Lead Copywriter, UX Designer

 

An installation for Google Play. Received a full treatment including internal promotional video, industrial design prototyping, and an operative technical prototype.

 

PROJECT APPROVED AND CURRENTLY IN DEVELOPMENT.

 

Google Winter Wonderlab

Google Winter Wonderlab

Google's series of holiday pop-up stores across America was a tremendous hit, and a memory worth preserving. That meant writing work to do! Copy for the official website, concepting and scripting a case study video, and a design board were all part of the project post-mortem.

Project Tango launch

Project Tango launch

Roles: Creative, Copywriter

Box – Awards

Box – Awards

Box was always an award-winner; my job was to make it official. I wrote scripts for our case study video, copy for the awards submissions and submitted them to four shows. We took home seven awards, including a Cannes Silver Lion, Young Guns' Best in Show, and One Show Gold.

Google Fiber - Austin, TX Store

Google Fiber - Austin, TX Store

Role: Copywriter

Kiki's Cocoa

Kiki's Cocoa

Kiki's Cocoa is a boutique chocolate operation with a delightful attitude and product. Owner Kirsten Ritschel invited me to join the Kiki's Cocoa team to help her launch the new Beta Taster program, Kiki's Cacao Club, naming products and writing the accompanying materials for each month's collection.

 

The work has since evolved into a number of areas, including drafting a new mission statement, an article for Shyp, and the upcoming ChocoLit lab that creates custom-themed chocolate collections based on books.

Google Cardboard

Google Cardboard

Roles: Creative, Lead Scriptwriter

Ballet Meets Robotics // Francesca da Rimini

Ballet Meets Robotics // Francesca da Rimini

I couldn't have been more excited to be asked by Tarik Abdel-Gawad and Ashley Rodholm to write the press release and artists statements for "Francesca da Rimini" and its behind-the-scenes short, "Ballet Meets Robotics." Since their release, the films have been awarded a Vimeo Staff Pick and have received invitations to numerous festivals.

Parasound website

Parasound website

Parasound is the epitome of affordable design, but their website hardly reflected it. The new website, set to launch in Nov 2014, is a total strategic and content overhaul that embodies the sleek yet approachable attitude of Parasound's products.