Roles: Concept Creator, Lead Creative, Scriptwriter, Lead Copywriter, UX Designer
An installation for Google Play. Received a full treatment including internal promotional video, industrial design prototyping, and an operative technical prototype.
PROJECT APPROVED AND CURRENTLY IN DEVELOPMENT.
Google Winter Wonderlab
Project Tango launch
Roles: Creative, Copywriter
Google Fiber - Austin, TX Store
Kiki's Cocoa is a boutique chocolate operation with a delightful attitude and product. Owner Kirsten Ritschel invited me to join the Kiki's Cocoa team to help her launch the new Beta Taster program, Kiki's Cacao Club, naming products and writing the accompanying materials for each month's collection.
The work has since evolved into a number of areas, including drafting a new mission statement, an article for Shyp, and the upcoming ChocoLit lab that creates custom-themed chocolate collections based on books.
Roles: Creative, Lead Scriptwriter
Ballet Meets Robotics // Francesca da Rimini
I couldn't have been more excited to be asked by Tarik Abdel-Gawad and Ashley Rodholm to write the press release and artists statements for "Francesca da Rimini" and its behind-the-scenes short, "Ballet Meets Robotics." Since their release, the films have been awarded a Vimeo Staff Pick and have received invitations to numerous festivals.
Parasound is the epitome of affordable design, but their website hardly reflected it. The new website, set to launch in Nov 2014, is a total strategic and content overhaul that embodies the sleek yet approachable attitude of Parasound's products.